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About 2017-12-10T08:03:06+00:00

Planning an event is like putting a puzzle together.

You must first visualize the big picture, then curate a strategy to get each piece in a place that only it can fit.

Southern belle to my heart and glam girl for sure, I am LaShayla Simpson. Most people call me Shay, and I’m the bold livewire behind Elle’s Dream Events.  I can’t remember a time when I WASN’T planning birthday parties or flipping through wedding magazines for the latest trends and pretty things.  Event coordination has always been my gift, even before I fully embraced it.

I have served the North Carolina wedding community for 7+ years now. I can admit that I have never been a fan of the stressful components of event planning and wedding prep, so I set out to be the calmest wedding planner you’ll ever meet. I’m aware that every event has an element of unpredictability, but with my eye for details, I attempt to make each Elle’s Dream event fun, functional, and free of chaos.  I’m known for my checklists, detailed wedding day schedules, and notebooks full of instructions. I use my resources to ensure that you can stress less about the wedding and cherish more of the festivities.

I currently serve as the Director of Events for The University of North Carolina at Chapel Hill, which is also my alma mater (#GoHeels!)

As Director of Events, I create, organize, and execute events for small and large groups.  From 10 executive leaders during a weekly strategy meeting to 4,000 new students + their families during a day-long, on-campus immersion experience, I make sure it all gets done with poise and prestige.