Southern belle to my heart and glam girl for sure, I am LaShayla Simpson. Most people call me Shay, and I’m the bold livewire behind Elle’s Dream Events. I can’t remember a time when I WASN’T planning birthday parties or flipping through wedding magazines for the latest trends and pretty things. Event coordination has always been my gift, even before I fully embraced it.
I have served the North Carolina wedding community for 7+ years now. I can admit that I have never been a fan of the stressful components of event planning and wedding prep, so I set out to be the calmest wedding planner you’ll ever meet. I’m aware that every event has an element of unpredictability, but with my eye for details, I attempt to make each Elle’s Dream event fun, functional, and free of chaos. I’m known for my checklists, detailed wedding day schedules, and notebooks full of instructions. I use my resources to ensure that you can stress less about the wedding and cherish more of the festivities.
I currently serve as the Director of Events for The University of North Carolina at Chapel Hill, which is also my alma mater (#GoHeels!)
As Director of Events, I create, organize, and execute events for small and large groups. From 10 executive leaders during a weekly strategy meeting to 4,000 new students + their families during a day-long, on-campus immersion experience, I make sure it all gets done with poise and prestige.